Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). SEO is a critical component of online marketing, and it can help businesses drive more traffic, increase visibility, and generate more revenue. However, SEO can be a complicated and ever-changing domain, so many companies hire an SEO consultant to help them optimize their website.

Here, we will discuss why you need an SEO consultant, the benefits of hiring one, the areas of expertise of an SEO consultant, and how to select the right one for your business.

Introduction 

Explanation of SEO: Search Engine Optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs).

Importance of SEO for businesses: A website that ranks higher in SERPs gets more visibility and traffic, which can lead to more conversions and revenue for a business.

Role of SEO consultant: An SEO consultant is a professional who specializes in optimizing websites for search engines. They help businesses increase their online visibility, drive more traffic to their website, and ultimately, boost revenue.

Benefits of hiring an SEO consultant 

In-depth knowledge of SEO

An SEO consultant has a deep understanding of how search engines work, what factors influence search engine rankings, and how to optimize a website accordingly. This knowledge can help companies improve their search engine rankings and increase website traffic.

Up-to-date with industry trends and changes 

Search engines are continuously updating their algorithms and changing their ranking factors. An SEO consultant is always up-to-date with these changes and trends and can adapt your website’s strategy accordingly. 

Experience in SEO strategy development 

An SEO consultant has experience in developing effective SEO strategies for businesses of different sizes and industries. They can help you develop a customized SEO strategy that aligns with your company goals and objectives. 

Saves time and resources

SEO can be a time-consuming process, and businesses often do not have the time or resources to devote to it. Hiring an SEO consultant can help you save time and resources, allowing you to focus on other aspects of your business.

Measurable results

An SEO consultant can provide you with measurable results, including increased traffic, higher rankings, and more conversions. They can track your website’s performance and make adjustments to your strategy to ensure that you are meeting your business goals.

Areas of expertise for SEO consultants

Keyword research and optimization 

An SEO consultant can help you identify the right keywords to target and optimize your website’s content accordingly. B. On-page optimization An SEO consultant can help you optimize your website’s content, meta tags, and other on-page factors to improve your search engine rankings. C. Technical optimization An SEO consultant can help you optimize your website’s technical structure, including page speed, mobile responsiveness, and security.

Content creation and optimization 

An SEO consultant can help you create high-quality content that targets your audience and optimizes it for search engines. E. Link building and outreach An SEO consultant can help you build high-quality links to your website, improving your website’s authority and search engine rankings.

How to choose an SEO consultant in Chennai

Credentials and experience 

When choosing an SEO consultant in Chennai, look for someone with the necessary credentials and experience to help you achieve your business goals. 

Client testimonials and case studies

Look for client testimonials and case studies that demonstrate an SEO consultant’s success in optimizing websites for search engines.

Communication and transparency

Choose an SEO consultant who communicates clearly and transparently about their strategy and progress.

Customized approach

Choose an SEO consultant who can develop a customized SEO strategy that aligns with your needs.

Conclusion

If you want to improve your website’s search engine rankings, drive more traffic, and increase revenue, hiring an SEO consultant is a wise decision. SEO is a complicated and ever-changing field, and it takes expertise and experience to develop an effective SEO strategy. By hiring an SEO consultant, you can leverage their knowledge and experience to develop a customized SEO strategy that aligns with your company goals and objectives.

With measurable results and a focus on staying up-to-date with industry trends and changes, an SEO consultant can help you achieve long-term success and growth for your business. So, don’t wait any longer; choose the right SEO consultant for your business and start optimizing your website today!

The cost of SEO packages in Chennai, India, can vary based on several elements, such as the scope of the project, the experience of the SEO agency or consultant, the size and complexity of the website, and the specific services included in the package.

However, as a general guideline, the cost of SEO packages in Chennai can range from INR 15,000 to INR 80,000 per month. Some SEO agencies may charge a fixed rate for a specific set of services, while others may charge an hourly rate for their services.

*The price mentioned here is the starting price of the SEO packages.

It’s important to note that the cheapest SEO package may only sometimes be the best value, as the quality of the work and the results achieved may be inferior. Similarly, the most expensive package may not be the best fit for a small business or a simple website.

It’s always a good idea to research and compare different SEO packages and providers and to ask for references or case studies of their previous work before making a decision.

How are SEO packages calculated?

The cost of SEO packages is typically calculated based on some factors, including:

1. Scope of the project: This can be a major factor in determining the cost of an SEO package. Larger projects with more complex requirements will generally be more expensive than smaller projects with simpler requirements.
2. Competitiveness of the industry: The level of competition in the industry can affect the cost of an SEO package. More competitive industries may require more extensive SEO efforts, which can drive up the cost of the package.
3. Services included: The specific services included in the SEO package can also impact the cost. For example, a package that includes keyword research, content creation, link building, and ongoing reporting will be more expensive than a package that only includes basic on-page optimization.
4. Experience of the SEO agency or consultant: The experience and expertise of the SEO agency or consultant can also be a factor in the cost of the package. Agencies or consultants with a proven track record and extensive experience may charge more for their services.
5. Duration of the project: This can also impact the cost of the SEO package. Longer projects may be more expensive than shorter projects, especially if ongoing monitoring and reporting are required.

Overall, the cost of an SEO package will rely on the specific requirements and goals of the website owner or business, as well as the expertise and experience of the SEO provider. It’s important to choose an SEO package that is tailored to your specific needs and budget and to work with a reputable and experienced provider.

Also Read: Why Local SEO is Important for Your Small Business? Top 10 Reasons

Frequently Asked Questions on SEO Packages in Chennai:

1. What services are typically included in an SEO package? 

SEO packages can include a variety of services, such as keyword research, on-page optimization, link building, content creation, website analysis, competitor analysis, and ongoing reporting and monitoring.

2. How long does it take to get results from SEO? 

It can take several months to see results from SEO efforts. The time it takes to see results can depend on a variety of factors, such as the competitiveness of the industry, the quality of the website, the extent of the SEO efforts, and the consistency of the work.

3. Is it worth investing in an SEO package? 

Investing in an SEO package can be worth it for businesses that want to improve their online presence, increase their visibility in search results, and attract more targeted traffic to their website. SEO can help to generate leads, increase sales, and improve brand awareness over time.

4. Can I do SEO myself, or do I need to hire a professional? 

While it is possible to do some basic SEO yourself, it can be complex and time-consuming, and it is often more effective to hire a professional SEO provider who has the experience and expertise to deliver results. SEO providers can offer a range of services to help businesses enhance their online visibility and attract more targeted traffic to their websites.

5. How often should I expect to receive reports from my SEO provider?

SEO providers should provide regular reports on their work and the results achieved. The frequency of these reports can vary, but they should typically be provided on a monthly or quarterly basis.

6. Will my website need to be redesigned to improve its SEO? 

While a website redesign is not always necessary to improve its SEO, it can sometimes be beneficial. An SEO provider may recommend changes to the site’s structure, content, or design to make it more search engine-friendly and improve its ranking.

7. How can I measure the success of my SEO efforts? 

The success of SEO efforts can be measured using a variety of metrics, such as website traffic, keyword rankings, click-through rates, bounce rates, and conversion rates. An experienced SEO provider can help to track these metrics and provide regular reports on the results achieved.

8. Can I stop SEO once I have achieved my desired results?

SEO is an ongoing process that requires regular maintenance and updates. While it is possible to reduce the level of SEO work once desired results have been achieved, stopping it can result in a decline in search rankings over time.

9. How do I choose the right SEO provider for my business? 

When choosing an SEO provider, it’s important to consider factors such as their experience and expertise, the services they offer, their approach to SEO, their pricing, and their communication and reporting processes. It’s also a good idea to read reviews and ask for references from previous clients.

Looking for Google SEO Trends 2022 ? Don’t worry you are at the right place!

In this blog we are going to discuss about all the latest Google SEO trends for 2022 & SEO Tips.

OK, lets get started.

Did you know? Just 5 years ago it was so easy to rank a website on Google’s 1st page and to get visitors to a website. Those good old days are long gone due to the increase in competition.

It’s 2020 now and ranking a website in Google is not that easy. Google’s algorithm keeps on changing to give its users the best possible results. So, if you are trying hard to rank your website, read this full blog.

Here we listing the major SEO trends 2022 that work as a wonder for your website.

#1. User Page experience – Core Metrics

Be it for your business or to stand with the Google algorithm, having a good user experience must be one of your top priorities. All users and google want are a faster loading site. No one wants a slower loading website. A user won’t wait too long until your website completely loads. You will end up losing your traffic as well as the SERP position to a competitor.

When it comes to the page’s user experience, some important metrics that have to be kept checked includes mobile-friendliness, faster-loading timer, easy to read content and making sure that your website is having an SSL certificate.

In addition to these metrics, google has announced that its new page experience update will be rolled out in 2021. Since Google’s ultimate aim is to increase its user’s experience this update will have a considerable significance.

Google’s new page experience update is based on some metrics and those are called core metrics or core web vitals. They are,

Largest Contentful Paint (LCP)

Unlike other page speed metrics, largest contentful paint or LCP does check the loading time of a page from a user point of view. So, it will be easier to understand how your content works for the users thereby you can improve it.

You can view your website’s LCP in your google search console.

LCP of a webpage is categorized into three buckets.

If your LCP is below 2 secs then its good if it’s under 4 secs it’s categorized as needs improvement. Anything greater than 6 is a poor LCP value.

First Input Delay (FID)

First Input delay gives you the time duration that a user takes to interact on your page after they have opened it.

FID under 100ms is considered good.

Cumulative Layout Shift (CLS)

Cumulative layout shifts or CLS is the visual stability of your page. If all the elements on your page moved or changes its position while the page is loading then its a high CLS. A high CLS is synonymous with a bad user experience

Google considers anything below 0.1 secs as a good CLS.

#2. Schema – Structured Markup – Featured Snippet

A Schema structured mark-up query though is not a new thing to the world of SEO, It still holds a very good place in the SEO trends 2022. Schema helps the search engine to understand the context of the page and help in ranking them better for search queries related to them.

A scheme in the web page will also enable the generation of a rich snippet which increases your traffic considerably.

Listing here some of the types of Schema

• Organization
• Website
• Product
• Review
• Article
• Blog Posting
• FAQ
• Video

Nowadays featured snippets are getting more clicks on the google result page. Yes, currently SEO is not just about securing the 1st place in google search, it has evolved further. Google, now to enhance the user experience has come up with this feature where a user can read a snippet of the content on the search page itself.

This is what we currently call as position “0”. Optimizing your website contents for google featured snippets fetches you better traffic than your website securing the 1st search position.

#3. Google My Business – Local SEO

In a world after the pandemic, every local business is constantly updating itself from traditional to digital marketing. As the usage of digital marketing practices increased in local businesses, so has the importance of google my business listings and local SEO. In SEO trends 2022 the google local seo playing an highly important role. So, don’t miss to optimize your google local business.

With all local businesses competing against each other, be the pioneer in exploring local SEO to gain more traction.

#4. Mobile Optimization – Best SEO Trends 2022

One of the important metrics that google has continually given a good significance is mobile optimization of your web pages. It has become evident nowadays that most of the users visit the websites from their mobile devices. So, it continues to be one of the important SEO trends in 2022 as well. Gone are the days where you design a website for desktop and make it optimized for mobile devices. SEO Trends 2022 remind you that you should design a web page for mobile and make it desktop friendly. Such is the importance of mobile optimization. Go ahead and make sure you have checked this box to not lose any valuable user.

#5. Highly Relevant Content : Length, Useful & Quality

As the saying goes content is always the king in SEO. Concentrate more on making the quality content which creates customer satisfaction which will obviously make google rank your site better. Yes, Google’s algorithm is looking for the most relevant content that matches the customer search query. Don’t do the keyword stuffing while creating the content, use keyword wherever needed.

Pro SEO Tips: Do you know? Now you can target keywords and the related key phrase which gives the same meaning as of the targeted keywords. Google is smart enough to understand the Synonyms of keywords.

#6. Secure Websites – https

Even though secured websites are not a major factor that affects you in SEO but it still does indirectly. When a new user notices the warning sign on the browser there is a higher chance that they will leave your website immediately which affects your bounce rate and that in turn affects your search ranking.

An HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage of HTTPS will ensure a trust factor about your website to your audience.

#7. Videos Optimization

In the constantly changing world, the new trend is towards videos. There has been a lot of buzz around video-centric social media apps recently and that’s how much people consume video content. If you don’t want to be left behind in the race, adapt as soon as possible. A page with a video content that is short and crispy just what the user wants, that will increase your engagement rate multi fold which in turn improves the search ranks.

#8. Optimize for E.A.T. (Expertise, Authoritativeness, Trustworthiness)

One of the important SEO trends 2022 is EAT. E.A.T is an acronym for Expertise, Authoritativeness and Trustworthiness. This is going to be a huge update and trend in SEO for 2022. If a website has been using copy content or unworthy content it will be flagged in the update. It requires that the author is an expert in the topic and it should be made clear that the content must be trustworthy. At the end of the day, all that matters is a great, trustworthy and plagiarism free content from an author who has an expertise on that matter.

#9. Voice Search Optimization

Can you believe that more than half of the online searches are made through voice? With the advent of all those virtual assistants, smartphones, voice search has become more popular than ever. A voice search command with differ from our typical keyword searches.

Voice command or a voice search on a virtual assistant device will probably include a question word such as what, why, where, how, when along with a proper long-tail query since they require the virtual assistant to provide an exact match and the best possible result for their query. You can use these to master the SEO trend in 2022.

#10. Influencer Marketing – SEO

If you haven’t started the influencer marketing for your business yet, then 2022 is the best time to begin. Influencer marketing has proven to be one of the marketing methods that generate a high ROI (Return of Investment) and a greater reach. The thing is you have to choose your influencer carefully. It will work from the business of any size a shout out from a favorite influencer about your product is all the users need to gain trust in your product.

#11. Artificial Intelligence

As technology evolves, everything including the machines has started learning. Artificial Intelligence and machine learning are some of the key trends in technology in 2021 & 2022. Google’s search engine also does use artificial intelligence which has constantly kept learning about the search activities and trends. And that’s why old school ideas like keyword stuffing don’t work anymore. All those ideas have started to do only harm rather any good. AI can pick the best possible results so relevant content is all that matters now. Also, you need to keep your SEO strategies on point to leverage the benefits better.

#12. Focus on Online – Commerce, Online Consultation, Online Course

What we are looking forward to in 2022 is an unusual world. That is going to be a post-pandemic world with new normalcy. People tend to spend more time online so the marketing focus should also be around that. E-commerce, online consultations and online courses are going to be the major part of 2022 so it’s important for everyone to focus on that part for your business.

#13. On-Page SEO – SEO Trends 2022

On-Page is the engine of your SEO Rocket, without the engine you are not going anywhere. So, here are few must-dos on-page SEO things

TITLE: Take time to make your page title, keep it attractive that makes the user hit the link in google result. The targeted keyword of the page must be added to the title.

Description: Describe the content of your website sharp and crispy in the Meta description with a call to action format that makes the user make curiosity to click the site. 

URL: Always use SEO friendly URL structure. The URL must contain the keywords and must be short and should not exceed 4 to 5 words. Use the categories in the URL structure if needed.

Header Tags: Optimize the content on the page perfectly for the headings with H1, H2, H3 tags wherever necessary. The header tags provide the structure to your page and make it easier for google robots to crawl.

Image ALT: Use images, info-graphics to make the user experience awesome. Whenever you are using an image don’t forget to add alt tag for images with keywords.

NAP Optimization: NAP means Name, Address, and Phone Number. NAP plays a huge role is Local SEO. We need to optimize our website with NAP information in the header or footer of every page that will help the website to rank for local search.

Pro Tip: Optimize the contents with help of of plugins like Yoast SEO, google web stories WordPress plugin for more traffic.

#14. OFF Page SEO

After Google’s EAT update, Google is looking for Expertise, Authoritativeness, Trustworthiness of websites. Having a good number of reference links from relevant websites denotes google about the trustworthiness and authority of our website. Start building your links today, do guest posts, write blogs, be active on social platforms, do content sharing, etc.

Summary

As SEO factors keep on changing every year, your website also needs to be updated for those changes. If you are not up-to-date your website will be thrown out from the google search result just like that. So being constantly active and up-to-date with the SEO factors and google algorithm changes is very important. Stay connected with Oniv Digital’s blog to know more about SEO Trends 2022 and SEO Tips Update.

All these boxes have to be checked in order to stand up to the competition in 2022 in the SEO world. Every SEO strategist should take these things in to account and adapt them to match their organization to make a unique SEO strategy for 2022. If your business needs an online consultation for strategy or execution of your SEO in 2022, contact Oniv Digital at info@onivdigital.com now!

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It’s not just to threaten you when someone says google can find out if you are using unethical means to dominate the search engine results page, it actually can! Over the years whenever websites get ranked using unethical Blackhat SEO means Google rolls out an update in their algorithm.

Google Featured Snippet Update

As a part of Google’s constant updates for the enhancement of its search results, it has rolled out an update with a featured snippet. Featured snippets are also called as “Rank 0” of a SERP.

In February 2019, Google rolled out an algorithm update which had featured snippets as a part of it. The featured snippet is also called rank 0 which is even more important than the 1st rank of a SERP. It appears right below the google search ads and above any other organic results in the search engine results page and hence it’s called rank 0.

This feature enables the user to read or get a quick glimpse of the answer to their query right at the SERP itself hence enhancing the user experience. Google also focuses more on showing the most relevant answer for a query as the featured snippet.

Many websites claimed to have lost their traffic considerably after this update since the users are reading the content in the SERP and not entering the website.

What is Featured Snippets?

I’m pretty sure that you all have come across several featured snippets while you were searching an answer for your query on Google.

Google featured snippets are quick and relevant answers that can solve your search queries. As mentioned already, it is referred to as Rank 0 or Position 0 since its on top of all other organic results.

To make things more clear, we can take an instance of searching for queries like “How to manage finances better” or “what is a featured snippet” google fetches you paragraph a set of instructions either bulleted or numbered with the solution most relevant to your query that is a featured snippet.

Here are some examples of featured snippets

These snippets are usually extracted from most relevant answers which rank on the 1st page of google sometimes the most relevant answers for the query will also get extracted from a low-ranking page on Google’s search engine results page.

These featured snippets are either a simple paragraph of text for “what”, “why” and “where” kind of queries. They also appear as a bulleted or numbered list for “how” kind of queries. The numbering is usually used when the list has a chronological order. Featured snippets also appears as a table for certain queries.

What are not Featured Snippets? 

There are some answers that Google’s SERP produces to us instantly when we search for some terms such as the weather forecast, any symptoms, the calculator that appears when we search a mathematical function, Rich results these are not featured snippets and should not be misinterpreted.

How to Enable a Page to Show up as a Featured Snippets?

Unfortunately, you can’t! It’s solely based on Google’s new update in its algorithm. It strives hard enough to show the best possible results as a featured snippet and we can’t do anything about it other than writing better content!

Why are Google Featured Snippets Important in 2020?

In most cases the Rank 0 is also the Rank 1 of the organic results. Also, it’s understood that the user will read the answer on the google page and just leave there but that’s not the case most of the time! Even though these featured snippets may increase no click searches, it also produces the best answer to the users. When a user gets the best result for his query at the top position there is a high probability that they are going to click open it!

Attaining the Rank 0 will definitely make a drastic hike in your organic traffic! So choosing a keyword that doesn’t have a featured snippet and writing the most relevant content to that query will increase your chance of getting to that position 0 which in turn increases your impressions and clicks.

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