If you are running a small business or if you are planning to start one, then this will be a good read for you. Most of the time the main aim of a small business owner is to bring in their first set of customers and to provide them with the best product, or service, and make them their loyal customers.

Benefits of Digital Marketing

Whatever may be the reason that is keeping you from entering this vast marketplace, all we could say is that it’s not true. Digital marketing is for everyone. Online presence is very essential for a local and small business.

Everyone is online! Your customers are all online, you could attract more potential customers through digital marketing than any of those traditional marketing techniques. The best feature is it can be done for any budget and can be scaled up as the business grows and also it’s measurable.

The benefits of online marketing include,

• Better communication with your prospects
• Building the brand’s reputation
• The cost-effective way to reach more people in a short time.
• Get feedback and reviews to correct before things have gone out of hand
• Better reach

Digital Marketing in Small Businesses

Customers don’t show up just like that for any business. Some businesses do have limited their marketing strategy to the traditional way which is often offline. They rely on marketing strategies like printing out pamphlets, publishing print ads, or even having billboards on the side of the roads. In this current online world, these methods are kind of old school now.

They also rely on word of mouth marketing from their loyal customers. Of course, it is a powerful way to bring in customers and get some business. But if you ask me that will it fetch enough customers for the business to become profitable, I highly doubt that.

Running a small business have lot of challenges. you must know about small businesses’ marketing challenges and how to overcome them. Small business owners always have been skeptical about entering into the online world of marketing. We still could understand the reason behind that. Maybe they are planning to get a good grasp of the business itself, or maybe they are trying to take one step at a time. Even they could think that their customers are not online, and digital marketing is only for big businesses and not for us. We are still figuring out the reason!

These are the main reasons for Why Digital Marketing is Important for Small Businesses:

1. Make Your Small Business Visible
2. Learn from Your Competitors
3. Build Your Brand Reputation
4. Offer What Your Customers Need
5. Reach Your Target Audience
6. Digital marketing ROI in Small Business
7. Caters the Mobile Consumers
8. Explore Social Media Marketing

#1. Make Your Small Business Visible 

If you think you are still not ready for digital marketing you are missing out on a lot of opportunity and time. Since all your customers are online registering your brand’s name and business in their minds is the best you could do.

Digital marketing is for everyone. Even if you are a small brick and mortar business, digital marketing is one thing that you shouldn’t procrastinate.

Your customers are already online and may be searching for a business like yours. Even if you don’t have enough competition unless your business is visible to everyone who is looking for it, people wouldn’t know and they would choose another business instead of yours. That’s one way of losing your business.

When a person comes to know about your business, the first thing they do is to look up for your small business online. They expect an online and social presence. If you lack it, they are going to think this is not a legitimate business and that’s another way of losing the business.

Lost business is gone! Don’t expect to get them back again. These could be the effects of rejecting online marketing at the initial times!

#2. Learn from Your Competitors

The digital marketplace is so vast, once you have entered it, you could find a number of competitors that you were not even aware of, and were stealing your business with great ease.

Even when your small business existed all these years it would look like a newborn business to you since you haven’t seen this whole new world of competition as well as opportunity.

Once you are onboard, track your competitor’s performance regularly. Check if they have a website a blog, what content are they publishing in their social media handles, how are they responding to their customers, what does the audience think about them? measure all these factors and learn from them.

They have succeeded because they have done something right, there is no harm in learning from someone better.

#3. Build Your Brand Reputation

Every business wants a good reputation for its brand among customers. Through digital marketing, you can aim for a greater reach to your social media handles and your website. When you start offering the best product or service that they are looking for, people will start recognizing your small business. This will help you win the trust of your customers and that will help you build your brand’s reputation.

#4. Offer What Your Customers Need

This is another great value that traditional marketing cannot offer you. You can communicate with your targeted audience through digital marketing.

You can get to know your potential customers through social media by starting a conversation or starting a Q&A session, or even a poll would solve the purpose.

Small businesses can run surveys and get the honest feedback and reviews of your customers. Interacting with your potential customers will help you more about what they expect from your business.

You can find the pain point and rectify it to grow your dormant business from there.

#5. Reach Your Target Audience

Unlike all the other forms of marketing, where you spend your money generally for even the ones who are not even your potential customers, digital marketing lets you spend money only on those people who you wish to advertise for. This will reduce the cost considerably.

Also, reaching your target audience will increase the probability of the returns on investment. The budget can also be made to suit any small business based on their needs and the number of people that they need to reach.

The budget can be scaled up eventually when you wish to reach a bigger set of the target audience.

#6. Digital Marketing Provides Higher ROI Small Business

This is another best thing about digital marketing than any other traditional marketing methods. Digital marketing provides a higher return on investment than any other method. And also, this ROI is measurable.

So small business owners can use digital marketing even with less budget and get a better return on their investment.

With a good digital marketing strategy, you can achieve a good conversion. Which in turn increases your revenue. Small business which use social media generate 78% more revenue than the ones that doesn’t.

A great digital marketing with content marketing strategy will improve your revenue effectively.

#7. Digital Marketing Caters the Mobile Consumers

Smartphones have evolved to a lot more than just an alternative to laptops. They are the go-to place of a consumer when they have to find something online or search for something.

Leveraging this technology development in the marketing could help your small business way more than you could imagine.

Often people are influenced by what they see online through their mobile phones in their leisure time. This impulse buying nature of the consumers and the time they spend online is the best market place a business owner can get.

This is a much-relaxed audience who would take a minute to read your ad on their mobile than the ones who crosses with a glance while seeing a billboard on the side on the road.

Optimizing your website for mobiles, having a social media presence could help your small business very well.

#8. Explore Social Media Marketing

Social media marketing can be done as done even if you are on a budget. Social media will help your small business it’s a much-needed boost. Create accounts on multiple platforms, have a calendar to publish content regularly.

Choose your objective and work towards that. Make more user-generated content to improve audience engagement. Make use of the social media influencers in your city to help your small business gain more popularity.

Target the right group of audiences with your content and advertisement campaigns. Target the right set of potential customers with new and exciting offers to bring in more of them. Also make use of best AI Chat bots for more conversion in various platforms such us Facebook messenger, WhatsApp etc .

Make more of your loyal customers leave a positive review about your business in the social media and your google local business listings. These positive reviews are the ones that will make someone who doesn’t know you choose your business over something else.

Build a better relationship with your customers through social media. Building relationships can help you with bringing in more repeated customers to your store. Listen to the grievances and feedback of the customers and respond to them immediately.

Also help yourself by checking out this list of 27 free digital marketing tools for small businesses if you wish to try your hands on digital marketing for your small business.

Adapting to these new digital marketing strategies will help your budding small business reach more heights than any traditional marketing would ever do in more time.

Thanks for reading! If you have made your mind to switch to the digital marketing to grow your business, we at Oniv Digital would be more than happy to help you achieve it!

[simple-author-box]

This tiny app has taken the world by the storm, and the user base has quickly doubled in the last two years to 700 million.

That is insane! And it is not going to slow down soon for sure.

You might have come across the people who are earning from sharing a snapshot on Instagram these days. Just like You Tubers and bloggers, these Instagrammers have reach and influence, which most of the brands have their eyes on.

These are the major ways how to earn money from Instagram in India

1. Sponsored Posts
2. Affiliate Marketing
3. Product Reviews
4. Brand Collaboration
5. Make your products sell
6. Selling licenses for your photography or videos
7. Instagram Marketing Consultant

So are you ready to know how to earn money from Instagram in India? Let’s Start

How many followers do I need to earn money from Instagram?

With a minimum of 1000 followers, you can start earning with your Instagram page account. But there are certain factors the marketers consider while taking forward a collaboration.

• Your niche! (If you are covering beauty on your Instagram page, then beauty-related brands will approach you for the collab.)
• Your engagement (the number of people who like and comment on your post; that means 100k fake followers won’t do any good)
• Your content! (make creative and catchy content)
• Your hashtag usage (if your posts are trending on the hashtag page, you will get an opportunity to do a potential collaboration)

Influencer Marketing is Evolving

Instagrammers’ reach and influence will allow them to create content for the brands they work with, and in return, they are paid or given free products. Apparently, you can also do this if you are a little creative. There is no limit to the amount you can earn from having a good fan base on Instagram.

What started as a hobby can evolve into the chance to generate a source of income fueled by your engaged following. After all, who hates some extra money and free goodies in exchange for promotion? So this blog will deal with the tips on How to Earn Money from Instagram in India.

But why India?

The highest concentration of users for Instagram is in the US at 116 million users. Next, in India at 73 million users and then comes Brazil. So, India is the potential country for the brands to do Instagram influencer marketing, and therefore, the influencers become the channel.

The money-making on Instagram depends on your content, audience, and the level of creativity. Lets see all the major methods to make money on Instagram here:

#1 Sponsored Posts

If you have a good follower count on Instagram page, then the brands will reach out for sponsored posts. A sponsored post is just a paid post for organically promoting the company and its products.

In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post. Typically these influencers do stories, posts, and video; and sometimes these brands will seek permission to post these contents on their page as well.

#2 Affiliate Marketing

Many brands sell their products through affiliate programs. An influencer will earn using affiliate links or by promoting brands directly where they make sales in exchange for a commission. Here is how the affiliate marketing works-

Text Overlays- place an affiliate link on the text showing the followers where they can buy the products.

Coupon- add the coupon code on the text description. Once your follower uses this coupon code to buy the product, you will get a commission.

 #3 Product Reviews

Paid Product Reviews are the best part of being an influencer. The brands will send a hamper of products, and they will pay you to promote as well. You will receive free products and a fixed amount per post/ stories in return for the promotion.

The amount should be rightfully discussed with the marketers.

#4 Brand Promotion

Brand promotion is the process to inform and influence the consumers to drive their decision towards purchasing. Influencers have the power to influence people, and hence the brands will be keen to collaborate with them.

The brands will send you free products in return for the promotion. You can try the product and review it on your feed/ stories.

Food Influencers will get the opportunity to do the restaurant reviews, where they are offered free food in return for the promotion. Automobile Influencers will have a chance to review the vehicles after the test drive. And it goes on like that!

#5 Make your Products Sell

Since you have a good base of followers, you can start an online shop and promote it on your Instagram. You can do it by-

• Posting stories to connect with your audience
• Show your products creatively on your page
• Post the photos of your followers using your products
• Do challenges and games to engage with your IG family

#6 Selling licenses for your Photography or Videos

If photography is what attracted you to Instagram, then consider selling your pictures. You can post your photos in marketplaces like 500px or Twenty20 where brands and publishers might license them. Have you heard about the story of Daniel Arnold, who went from “eating toast three meals a day,” to making $15,000 in 24 hours by selling prints of his popular-but-controversial photos? If not, there is a guy like that!

So, if your photographs already have a buzz on Instagram take the initiative and offer your followers to buy the pictures from you. Who knows, maybe you will get some brand photography assignments as well!

#7 Instagram Marketing Consultant

Most of the businesses think that it is an easy job to handle social media pages. But once they step into this area and give a try, this mentality changes.

If you have years of experience handling Instagram, then you can be an Instagram consultant. It’s predicted that 75 percent of businesses will use Instagram in 2023 for brand promotion. Therefore, make a portfolio in all those freelance websites like Upwork and start providing your services for the needy on a paid basis.

How should you decide how much to charge?

This is the most confusing part of an Instagram collaboration with brands. Pricing of the contents set a tone for how you scale your business and your passion for content creation. For the influencer, the sponsored brand content creation involves a lot of brainstorming, labor, and production cost. Hence you can negotiate with the brands for free products, a fee, exposure, a service, etc.

Always remember, you are not only providing quality content but also giving access to your audiences. So, the allowances are subjected to your popularity and the quality of the contents you made before.

Most of the influencers keep a media kit ready for the brands who approaches them. You can also design one by highlighting your achievements, analytics, etc.

Here are some of the famous question by Instagram Influencers about the payment:

• how much Instagram pay for 1,000 followers in India
• how much does instagram pay for 1k followers in india
• how much instagram pay for 10k followers in india
• how much instagram pay for reels in india
• how much does instagram pay in india
• when does instagram start paying you in india

How much money do Instagram Influencers make in India?

*Estimate Source: scoopwhoop.com

Conclusion for How to Earn Money from Instagram in India

Instagram is a whole new world with a lot of possibilities. You can also open up other revenue streams online by extending your content creation to other channels such as YouTube and blogs. I am sure all your Instagram followers are bound to join you there.

What you have started as a hobby might end in vast revenue generation possibilities. Now is the time to start!

I hope to see you as an influencer soon!

Get in touch with Oniv Digital! The Leading SEO Services Providers in Chennai, India.

Let’s now see in detail, ‘Information is wealth’ is no exaggeration.

The era we live in is ruled by a massive amount of information. It’s easily available and accessible. The internet has them all. The most common thing that is intertwined with our lives, as the new basic need is Google, the most hit search engine.

To get the desired information or data out of the internet, we just google. The answers are at our fingertips, facilitated by Google, Bing, and other search engines.

Be it for learning, shopping, cooking, gardening, job seeking, researching, and what not? Our day to day activities are getting dependent on Google.

Ok, So Why Local SEO is Important for Your Small Business?

Anyone derives the benefits of search engines in this way, so as small businesses. Consider a local business that sells homemade beauty products online. How do they grow their business? By having more customers viewing their websites and doing purchases. When a customer who intends to buy homemade beauty product googles to it, the first links that populate get the attention. So when your website is on the top, you get the most user traffic.  This is done optimally by search engines by the concept of search engine optimization (SEO).

Here are the reasons why Local SEO is Important for Your Small Business.

1. Online Presence
2. Increased user Traffic
3. Growing Revenue
4. Brand Value
5. Cost-effective
6. Competitors’ adaptive of SEO
7. Social sharing
8. Measurable marketing
9. SEO Outsourcing
10. Inquired buying

#1. Online Presence

Every business has an online presence, in the form of websites, blogs, social media accounts, etc. So, when a number of ventures are in the same category, the one with the most relevant, quality content and user attractiveness, takes the lead. Optimizing your page with such parameters is the key to SEO.

#2. Increased User Traffic

The most important reason why small business needs SEO is the increase in their website traffic, Based on keyword mapping and behavioral patterns of customers, SEO maps them to relevant business pages. When your web page contains the relevant keyword-based content that a customer expects, your page scores traffic.

Increased user traffic leads to more buying or desired actions, bringing in more profit ultimately.  SEO helps bring more user traffic to your website.

#3. Growing revenue

Just routing traffic doesn’t suffice, the potential customer should also carry out the desired action on your site. To keep the bounce rate low, a website should be customer-centric, clutter-free, easily accessible, and so on, which are the core aspects of SEO. Thus SEO brings growing revenue to your business.

#4. Brand value

It’s a known fact that a web user hits the top 3 links of a google search. So when your page gets to that list, it brings value to your brand which in turn yields trust and credibility. Branding is a key to Online Marketing.

As a trusted brand, it’s easier to flourish your business to the next level.

#5. Cost-effective

There is no better cost-effective marketing than SEO. It’s a relatively cheaper investment with a high ROI (Returns of Investment).

It involves fewer resources and costs compared to conventional marketing strategies.

#6. Competitors’ adaptive of SEO

SEO is highly available and adapted by most of the competitors. So when you don’t invest in SEO,  you are lacking huge prospects of success.  Focusing on adapting best SEO practices gets your business to the forefront.

#7. Social sharing

When a user finds your website appealing, they will more likely share it with their peers. When a friend shares a link, we tend to click and tour it rather than ignoring. This way, your website gets more popular by means of SEO

#8. Measurable marketing

Anything done online is registered and measurable, so as business activities. SEO helps your business processes kept in track, measurable with accurate records

#9. Search Engine Optimization Outsourcing

SEO has become an easy process and it can be outsourced. Many companies provide SEO services. You can choose the most suitable one and rely on them to make your business SEO optimized.

The SEO providers use the state of the art technologies to keep your website up-to-date and alluring.

#10. Inquired Buying

Most of customers, before performing a task online, do thorough research and go for the best options extracted. The result of the research ought to be your website making yours the most hit and profitable one. SEO is the ideal way to make it.

I hope you get the idea of Why Local SEO is Important for Your Small Business. If you are looking for Local SEO Services for your small business, Contact Oniv Digital Today!

[simple-author-box]

Before getting deep into the branding, what actually is a brand?

A brand is simply what distinguishes one company from the other, and it comprises of the features such as name, tagline, logo or symbol, design, brand voice, and more.

What is branding?

Branding is a set of strategic steps that includes the process of researching and developing a certain feature for your organisation so that the consumers will associate the brand with products or services the firm offers. The concept of brand exists in the mind of customers.

Why is branding so important?

Branding is a mandatory and critical thing to do for a business as it creates an overall impression on the minds of consumers about the organisation. It can drive new business and create awareness among the people. Here are some of the reasons why branding is so important-

• Branding creates recognition for the firm
• Branding creates an overall image of what to expect from the company.
• Branding increases business value by giving the company more advantage in the industry.
• Strong branding generates more significant impression and brings more customers to do business with you
• Employees will be proud and more satisfied to work with a strongly branded company
• Branding can build trust with the consumers, potential clients and customers.
• Branding supports advertisement strategies.

How do you build a brand online?

You have to hire a digital marketing team to do branding online. However, the whole process of branding boils down to 7 steps below-

• Research your target audience and competitors
• Choose your personality
• Pick the name for your business
• Make a slogan
• Opt the look of the brand
• Make a logo
• Start applying the brand

Why do Brands Hire Agencies?

Many businesses turn to agencies for their expertise and specialised services in branding and business promotion. Oniv digital is one such agency that has a proven track record in digital marketing and brand promotion.

Why Invest in Branding?

Branding lets you have the type of clients you want to attract. Investing in the branding is worth your money because-

• It attracts valuable customers and investors
• It builds credibility
• Brand marketing engages customers
• Branding increases company value
• It closes more sales
• Branding decreases marketing spend
• If you position your brand as a premium through branding, you can ask for premium rates.

Let us give you an example of perfect branding.

Airbnb

Through corporate identity and digital marketing tactics, Airbnb has managed to build success in a short period. Right from the user-generated images and videos on Facebook, Instagram, and Twitter to humour rich campaigns, the brand Airbnb shined brightest in the past few years by generating interest with contents.

If you are looking for branding and digital marketing services, you can count on to Oniv digital. We give the best service available in the market.

[simple-author-box]